{"id":1050,"date":"2026-06-26T08:16:23","date_gmt":"2026-06-26T08:16:23","guid":{"rendered":"https:\/\/www.tonymrocek.com\/?p=1050"},"modified":"2026-08-04T09:15:59","modified_gmt":"2026-08-04T09:15:59","slug":"why-many-change-programmes-fail-before-they-start","status":"publish","type":"post","link":"https:\/\/www.tonymrocek.com\/cz\/why-many-change-programmes-fail-before-they-start\/","title":{"rendered":"Pro\u010d mnoho zm\u011bn ve firm\u00e1ch sel\u017ee je\u0161t\u011b p\u0159ed startem"},"content":{"rendered":"

Pod\u00edval jsem se na na\u0161e projekty za posledn\u00edch \u0161est let. Ne na ty \u00fasp\u011b\u0161n\u00e9, ale na ty, kter\u00e9 z m\u00e9ho pohledu nep\u0159inesly klientovi to, co m\u011bly.<\/p>\n\n\n\n

Hledal jsem vzorec a na\u0161el jsem ho rychleji, ne\u017e jsem \u010dekal. Projektov\u00e9 pl\u00e1ny byly v po\u0159\u00e1dku, t\u00fdmy tak\u00e9, i produkt byl v po\u0159\u00e1dku. Zm\u011bna nevy\u0161la proto, \u017ee se zm\u011bnila pouze jedna vrstva.<\/p>\n\n\n\n

Bu\u010f procesy bez IT, kter\u00e9 by je podchytilo, nebo IT bez proces\u016f, kter\u00e9 mu daj\u00ed smysl. Nebo oboj\u00ed, ale bez lid\u00ed, kte\u0159\u00ed to skute\u010dn\u011b p\u0159ijali.<\/p>\n\n\n\n

V\u00fdsledek byl v\u017edy podobn\u00fd: drah\u00e1 implementace a tich\u00fd n\u00e1vrat ke star\u00fdm zvyk\u016fm.<\/p>\n\n\n\n

K t\u011bm vrstv\u00e1m:<\/p>\n\n\n\n

Koupili jste ERP. Gratulujeme. Probl\u00e9m se p\u0159esunul.<\/strong><\/h4>\n\n\n\n

Firma investuje dva miliony korun do nov\u00e9ho n\u00e1stroje, \u0159\u00edkaj\u00ed tomu \u201enov\u00fd syst\u00e9m\". P\u016fl roku implementace, konzultanti, \u0161kolen\u00ed, customizace. V\u00fdsledek? Drah\u00e1 implementace a tich\u00fd n\u00e1vrat ke star\u00fdm zvyk\u016fm. A majitel\u00e9, kte\u0159\u00ed vyhodnotili, \u017ee \u201eu n\u00e1s to nefunguje.\" Po roce lid\u00e9 d\u011blaj\u00ed kl\u00ed\u010dov\u00e9 v\u011bci v Excelu. \u201eSyst\u00e9m to neum\u00ed.\" \u201eJe to p\u0159\u00edli\u0161 komplikovan\u00e9.\" \u201eMy to tak ned\u011bl\u00e1me.\"<\/p>\n\n\n\n

Chyba nebyla v n\u00e1stroji, ale v po\u0159ad\u00ed krok\u016f.<\/p>\n\n\n\n

ERP nen\u00ed syst\u00e9m. Je to n\u00e1stroj, kter\u00fd v nefunk\u010dn\u00edm prost\u0159ed\u00ed n\u011bkter\u00e9 v\u011bci d\u011bl\u00e1 rychleji, ale nefunk\u010dnost neodstran\u00ed. Nezkr\u00e1t\u00ed dodac\u00ed lh\u016fty ani nesn\u00ed\u017e\u00ed odpracovan\u00e9 hodiny lid\u00ed na \u010dinnostech bez p\u0159idan\u00e9 hodnoty.<\/p>\n\n\n\n

P\u0159ed ERP mus\u00edme v\u011bd\u011bt, jak\u00e9 procesy digitalizujeme, jinak digitalizujeme chaos<\/strong>. A digit\u00e1ln\u00ed chaos je na konci dne mnohem dra\u017e\u0161\u00ed ne\u017e analogov\u00fd.<\/p>\n\n\n\n

Dobr\u00e1 IT infrastruktura n\u00e1sleduje po \u00faklidu proces\u016f. Ne p\u0159ed n\u00edm.<\/p>\n\n\n\n

Procesn\u00ed mapa, kterou nikdo nepou\u017e\u00edv\u00e1<\/strong><\/h4>\n\n\n\n

Ka\u017ed\u00e1 firma, do kter\u00e9 vstoup\u00edme, m\u00e1 sv\u00e9 procesy. Mnoho z nich je v hlav\u011b zku\u0161en\u00e9ho mistra, n\u011bkter\u00e9 v Excelu, kter\u00fd nikdo neaktualizuje, p\u00e1r v softwaru, kter\u00fd nikdo nepou\u017e\u00edv\u00e1.<\/p>\n\n\n\n

Kdy\u017e se pt\u00e1me \u201eJak to u v\u00e1s funguje?\", od t\u0159\u00ed r\u016fzn\u00fdch lid\u00ed dostaneme t\u0159i r\u016fzn\u00e9 odpov\u011bdi. V\u0161ichni maj\u00ed svou pravdu, nikdo nezn\u00e1 celek.<\/p>\n\n\n\n

A to je p\u0159esn\u011b m\u00edsto, kde firma ztr\u00e1c\u00ed pen\u00edze. Ne viditeln\u011b, ne dramaticky najednou, ale nen\u00e1padn\u011b ka\u017ed\u00fd den. P\u0159i p\u0159ed\u00e1v\u00e1n\u00ed mezi sm\u011bnami, ve schvalov\u00e1n\u00edch, kter\u00e1 \u010dekaj\u00ed na jednoho \u010dlov\u011bka, v kontrol\u00e1ch, kter\u00e9 jsou duplicitn\u00ed, proto\u017ee chyb\u00ed d\u016fv\u011bra v to, \u017ee to n\u011bkdo p\u0159edt\u00edm ud\u011blal spr\u00e1vn\u011b.<\/p>\n\n\n\n

Prvn\u00ed v\u011bc, kterou d\u011bl\u00e1me s ka\u017ed\u00fdm klientem: zmapujeme realitu. Ne jak by m\u011blo b\u00fdt, ale jak je. Obvykle n\u00e1s to p\u0159ekvap\u00ed. Klienta tak\u00e9.<\/p>\n\n\n\n

Nejv\u011bt\u0161\u00ed odp\u016frce zm\u011bny ve firm\u011b nen\u00ed ten, o kom si to mysl\u00edte<\/strong><\/h4>\n\n\n\n

Kdy\u017e mluv\u00edme s majiteli o zm\u011bn\u00e1ch, obvykle v\u00edme, kdo \u201ebude probl\u00e9m.\" Star\u00fd mistr, co je tu dvacet let. Vedouc\u00ed odbytu, kter\u00e1 si chr\u00e1n\u00ed sv\u00e9 \u00fazem\u00ed. Obchodn\u00edk, kter\u00fd nechce CRM.<\/p>\n\n\n\n

V praxi to \u010dasto nen\u00ed ten, koho jsme \u010dekali<\/p>\n\n\n\n

Nej\u010dast\u011bj\u0161\u00ed odp\u016frce zm\u011bny je tich\u00fd. Nest\u011b\u017euje si, chod\u00ed na meetingy, \u0159\u00edk\u00e1 ano \u2014 a pak d\u011bl\u00e1 d\u00e1l po sv\u00e9m. Ne ze zlomyslnosti, ale proto, \u017ee nech\u00e1pe pro\u010d. Pro\u010d pr\u00e1v\u011b te\u010f, pro\u010d pr\u00e1v\u011b takto a co z toho m\u00e1 on.<\/p>\n\n\n\n

Zm\u011bna, kter\u00e1 neodpov\u00edd\u00e1 na tyto ot\u00e1zky, se nesetk\u00e1 s odporem. Setk\u00e1 se s tichou ignorac\u00ed \u2014 a to je mnohem hor\u0161\u00ed. Odpor vid\u00edte, ignoraci ne.<\/p>\n\n\n\n

Psychologie zm\u011bny proto nen\u00ed soft dopln\u011bk k procesn\u00ed pr\u00e1ci. Je to infrastruktura, bez kter\u00e9 procesn\u00ed pr\u00e1ce jednodu\u0161e nep\u0159e\u017eije.<\/p>\n\n\n\n

Kde tedy za\u010d\u00edt?<\/strong><\/h4>\n\n\n\n

T\u0159i vrstvy, t\u0159i r\u016fzn\u00e9 typy probl\u00e9m\u016f a p\u0159esto jeden vzorec selh\u00e1n\u00ed: zm\u011bna d\u011bl\u00e1na po \u010d\u00e1stech nebo jen v n\u011bkter\u00fdch vrstv\u00e1ch.<\/p>\n\n\n\n

IT bez proces\u016f je drah\u00e1 hra\u010dka. Procesy bez lid\u00ed, kte\u0159\u00ed je p\u0159ijmou, jsou jen dal\u0161\u00ed dokument, kter\u00fd nikdo ne\u010dte. A lid\u00e9 bez syst\u00e9m\u016f, kter\u00e9 jim d\u00e1vaj\u00ed smysl, si vytvo\u0159\u00ed vlastn\u00ed; takov\u00e9, kter\u00e9 funguj\u00ed pro n\u011b, ne pro firmu.<\/p>\n\n\n\n

Ot\u00e1zka, kterou sl\u00fdch\u00e1me \u010dasto, je \u201eKde za\u010d\u00edt?\" Up\u0159\u00edmn\u00e1 odpov\u011b\u010f: nev\u00edte to bez toho, abyste se pod\u00edvali dovnit\u0159. Ne intuitivn\u011b, ale systematicky.<\/p>\n\n\n\n

Mnoho majitel\u016f v\u00ed, \u017ee n\u011bco nefunguje. M\u00e1lokdo v\u00ed p\u0159esn\u011b kde a pro\u010d. A to je rozd\u00edl mezi zm\u011bnou, kter\u00e1 n\u011bco stoj\u00ed, a zm\u011bnou, kter\u00e1 n\u011bco zm\u011bn\u00ed.<\/p>\n\n\n\n

\n\n\n\n
\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Pod\u00edval jsem se na na\u0161e projekty za posledn\u00edch \u0161est let. Ne na ty \u00fasp\u011b\u0161n\u00e9, ale na ty, kter\u00e9 z m\u00e9ho pohledu nep\u0159inesly klientovi to, co m\u011bly.\n\nHledal jsem vzorec a na\u0161el jsem ho rychleji, ne\u017e jsem \u010dekal. Projektov\u00e9 pl\u00e1ny byly v po\u0159\u00e1dku, t\u00fdmy tak\u00e9, i produkt byl v po\u0159\u00e1dku. Zm\u011bna nevy\u0161la proto...<\/p>","protected":false},"author":1,"featured_media":1051,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership"],"_links":{"self":[{"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":1,"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":1052,"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/posts\/1050\/revisions\/1052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/media\/1051"}],"wp:attachment":[{"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tonymrocek.com\/cz\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}